As I’ve indicated, I’ve been steadily making my web browsing footprint lighter and checking out alternatives to Google search — which, as well as trailing us all, spectacularly broke trust with users by circumnavigating (read: disobeying) explicit instructions in preferences to ‘block third party cookies’ by ‘unfair and deceptive‘ means (see Another Google privacy FAIL (grrr).
As a result, on OSX I’ve enabled the ‘Do not Track http header’ in Safari (for all the good that will do against liars) and installed Glims which enables me to appoint a new default search engine and easily switch between a range of them. I’ve selected DuckDuckGo — largely based on their promise (read this) not to track and not to ‘fliter bubble‘ me.
I’ve never enabled Google ‘web history’,1 and in the past routinely avoided searching when ‘logged in’ to Google. I also regularly clean out cookies using CCleaner and Flush. I don’t mind routinely logging back in to sites I use like Amazon etc using 1Password. Very convenient. (None of these links are affiliate links. They’re what I use.)
It can be far better, in my experience, to get an unfiltered response to a search query — which is what DuckDuckGo promises. Not to mention the fact that you’re seeing what other searchers without your ‘profile’ are seeing. How can you check ranking if the search engine ‘personalizes’ your results?
Discussing this with a geek friend, she declared she often wanted localised results for searches. Yeah, that’s cool, search using more specific terms, or it’s very easy from a DuckDuckGo result to flick to another search service.
On iOS, my choices are more limited, but to avoid Google search I’ve selected Bing. Last night my teenage daughter used my iPad for search and asked me, in typical teenager accusatory tones: ‘Why are you using Bing? Google is better.’ (Where ‘better’ means ‘more familiar to me’.)
So it’s interesting today to read Danny Sullivan, a writer I respect at SearchEngineLand.com say this in his article ‘Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6‘ … Continue reading →

















