Murky PR update: ‘The Bloggers Club’

The Bloggers Club – influencer marketing and digital talent management agency. “Authentic”

Alex Casey at The Spinoff had some emails leaked to her which revealed a behind-the-scenes attempt at opinion manipulation via news media. See ‘Mum’s the word’: The online influencers secretly paid to go on 1News

Two prominent online “influencers” appeared in a 1News story about Kmart without having disclosed payments from a PR company acting for the retailer, The Spinoff has learned. News of the secret payment, which came to light in emails leaked to The Spinoff, has prompted TVNZ to remove the story from its online archive and pledge a review of its processes, saying it had on this occasion been “duped”.

… Both [Melissa] Jack and [Maria] Foy have made strong statements about the importance of disclosing commercial relationships with brands they write about. Foy specifically stated this year that she has never been paid by Kmart.
In an email obtained by The Spinoff, an account manager from Undertow Media set out the terms for the appearance. “Kmart is keen to move forward with both Maria and Melissa for tomorrow from 3.45pm to 4.45pm for the One News x Kmart interview opp,” she wrote. “As discussed, each blogger will receive $250 cash payment (as invoiced via The Bloggers Club) and $250 Kmart store credit (provided via gift cards tomorrow onsite) for their involvement in the opportunity and also to repost the One News video link across their socials.”

Oh dear. It reminded me of that time on Media3 when Russell Brown got Cameron Slater to admit pretty much the same thing: Dirty PR — see my post ‘As playful as he is psychotic’. Slater Jnr tried to justify it as him being paid to present his own political opinions. Lol. (Follow that ‘psychotic’ link and listen to the 1′ 30″ audio. It’s priceless.)

This was in 2012, well before Nicky Hager’s book Dirty Politics (also based on leaked emails) lifted the lid on Slater Jnr, Carrick Graham and Cathy Odgers in the chapters ‘Cash for Comment’ and ‘Chaos and Mayhem Limited’.

Some things seem to not change, really.

I’d never heard of ‘The Bloggers Club‘ until now. I’m not a member, obvs. If this marketing firm is like a clearing house for subterranean payments to “influencers” seeking to monetise their following through deceit like this, as Alex Casey’s story implies, well, bleurgh.

“Mum’s the word on the remuneration.”

Like we need more of that.

– P

 

Archive copy of Alex Casey’s article ‘Mum’s the word’: The online influencers secretly paid to go on 1News from The Spinoff (PDF 2MB)
I recommend you click through to their site and watch their 7 min video documentary on ‘Influencer’ marketing, also sweetly posted to youtube. Highlight: a likeable man from ‘The Social Club’ talking about the age-old question: ‘What defines a commercial relationship?’ (Hint: apparently “It’s a really grey area at the moment”. Oh really?)

Facebook is not the devil

Hey, don’t get me wrong, I have been terribly troubled by Facebook’s ‘surveillance economy’ model: the way it tracks and analyses its users’ social graph and extrapolates a map of their ‘interests’ and demographic information before delivering them (the users) and their privacy up like lambs to the slaughter on the altar of commerce and, it turns out, to political campaigns.

The flaw with Facebook is in its DNA, or perhaps better put, in the at-base dishonesty and untrustworthiness of its founder, the deceitful Mark Zuckerberg. For instance, I have always taken this exchange at face value, reproduced in 2010 by Business Insider:

According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:

Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend’s Name]: What? How’d you manage that one?
Zuck: People just submitted it.
Zuck: I don’t know why.
Zuck: They “trust me”
Zuck: Dumb fucks.

Leave aside the clear evidence of Zuckerberg’s duplicity dealing with the Winklevoss twins and the outcome:

They are known for co-founding HarvardConnection (later renamed ConnectU) along with Harvard University classmate Divya Narendra. In 2004, the Winklevoss brothers sued Facebook founder Mark Zuckerberg, claiming he stole their ConnectU idea to create the popular social networking site, and ultimately received $65 million.

The many and varied intrusions Facebook makes into its users’ privacy over the years, the overreach the site routinely makes, and the exploitative, cynical attitude Facebook seems to operate with – these have put me off using the service for personal interactions except superficially. Continue reading →

Styling Dr Who

The character Dr Who has always displayed a wide palette when it comes to styling. The idiosyncratic Time Lord’s sartorial ‘look’ has allowed viewers to enjoy projecting or interpreting the asynchronous and anachronistic elements. Capes, long coats, quirky hats and long scarves, steampunk gizmos etc.

With the upcoming first regeneration as a woman, the gates were flung even further open. So far so good. She looks cool in this shot. Even the braces. Man, this is going to be great.

But then, gee, in the long shot. Love the coat, but wha?
Continue reading →

“Let’s put aside the obviously cynical nature of [Simon] Bridges’ faux-outrage …”

Simon Bridges MP. (click to read Andrews Geddis’ column at pundit.co.nz)

Best line I’ve read all week. From a delightful column by Andrew Geddis at Pundit:
Simon Bridges thinks that Simon Bridges is eroding parliamentary democracy‘.

Seriously, it’s a lovely column. Go and read it if this stuff appeals to you. With bonus Edglering in the comments.

Bravo to all concerned.

Even my Tory mates think Simon Bridges is wearing a hole in his credibility with this ‘faux-outrage’.

– P

 

 

 

Update: LOL Simon Bridges gets the last laugh, as Radio NZ reports:

Simon Bridges (arrowed) cuts a deal. Hilarious! (click to enlarge)

A hasty deal has been struck between National and Labour on the floor of the House after Labour failed to muster a majority to have its MP Trevor Mallard elected as Speaker.
Five government MPs and one National MP were absent from Parliament as MPs were sworn in this morning.
That left National with a majority and after a quick consultation between party whips and senior MPs, Labour agreed to increase the number of select committee positions from 96 to 108.

Update:

Some people in this photo are … being misleading. (Journalists look for euphemisms in these situations.) In politics, just like in business, one remembers the names of those who cheated you or acted with deceit. (Pic: Kevin Stent, Stuff)

“Some might call National’s act blackmail, and they aren’t far wrong.” — Tracy Watkins, Fairfax

Robert Mercer’s gag reflex is alive!

Robert Mercer. Pic by Oliver Contreras, Washington Post

Robert Mercer is a ‘hedge fund billionaire’ who has used his money to enable hate speech, white nationalism and islamophobia – mainly through funding the toxic ‘new media’ organ Breitbart News, and his financial backing for Donald Trump’s election campaign. Mercer family interests have also, it seems, until very recently, backed the rise of provocateur Milo Yiannopoulos, an English personality (permanently banned from Twitter) whose propaganda/writing was recently exposed by Buzzfeed News as heavily influenced by neo-Nazis and other deplorables. (They love it when people call them that.).

Yiannopoulos is a hero to the derivative copycats at a local hate blog. Its owner-operators appear to be big Milo fans who also extol and overtly set out to ape the Breitbart fake news operation – complete with its two-faced stance on the use of boycotts to exert pressure on advertisers.

Ironically, just like Cameron Slater, Yiannipoulos has been shown to repeatedly publish ghostwritten attack material under his own name, as if it was his own writing. (A thoroughly shabby practice, in my view, as we have discussed before.)

Buzzfeed’s exposure last month of Yiannopoulos’ role collaborating with neo-Nazis, and his (hidden, successful) moves to inject White supremecist propaganda and ideology into Breitbart (Here’s How Breitbart And Milo Smuggled Nazi and White Nationalist Ideas Into The Mainstream) was significant.

Reporter Joseph Bernstein reproduced leaked emails and messages (stop me if you’ve heard this before) which shed light on the skulduggery – and also on the Mercer family’s significant and ongoing behind-the-scenes financial and other support for Yiannopoulos.

But that was then. Bernstein’s reporting has changed things. That’s the best kind of journalism, in my view.

So, now it’s just emerged, through a statement from Robert Mercer that he’s calling ‘Time’s up’ on his involvement with Breitbart and Yiannopoulos. Well, sort of.
Continue reading →

Hey kids. Be smart. Be like Todd Barclay. Don’t talk to the police.

from ‘Barclay offered to play tape: PM’ in Mountain Scene June 26, 2017 (click to visit)

Fairfax NZ reports today No charges from Todd Barclay re-investigation – police

Former National Party MP Todd Barclay will not be prosecuted by police after he once again refused to speak to them.
Police reopened an investigation into allegations Barclay, the former MP for Clutha-Southland, illegally recorded a staff-member after it emerged in July that former prime minister Bill English had been a key witness in the case.
Barclay was accused of secretly recording the conversations of his staffer Glenys Dickson. It is illegal to record a conversation you are not a part of in New Zealand.
Police have now closed the case as they have insufficient evidence. No warrants were executed and Barclay again refused to be interviewed.

I rarely express the thought that our Members of Parliament should set an example for behaviour. They are, after all, just folks like us, put through a rigorous selection process by the political party of their choice and pressed forward in elections with the party’s endorsement and a request that we vote for them.

The Barclay case is interesting because by refusing to cooperate with police (despite, reportedly telling his National Party handlers and the re-selection committee that he had) Todd Barclay has set an example for people everywhere in New Zealand: NEVER TALK TO THE POLICE IF THEY’RE INVESTIGATING YOU.

Todd put it like this:

“During the process my lawyer was asked by police if I wanted to make a statement. We talked about it and decided to decline the police’s invitation, as is my right.”

That expression “as is my right” is worth noting. It’s echoed in the police statement reporting the fizzle end of the investigation, ‘Outcome of re-investigation into Todd Barclay allegations

“Police took further steps to interview Mr Barclay who again declined, as is his right.”

So, you know what kids? If Todd Barclay has the right not to be interviewed by the police investigating him, so do you. That’s fair isn’t it?

What’s the lesson we should all draw from this example of how the elite treats law enforcement? Simple: Don’t talk to the police.

And here’s a thoroughly entertaining and excellent (US) law lecture, featuring law professor James Duane and a police investigator, explaining why you should NEVER agree to be inteviewed by the police – especially if they’re investigating you.

Share it with your friends. Be smart. Be like Todd Barclay.

– P

PS: Hey look – it’s catching on. Judging by their own media statement the police have picked up Todd Barclay’s signature move:

click to read the police statement in full

Facebook is holding ‘your’ readers captive

A little while ago I helped a mate extinguish his Facebook profile. He’d had enough of it. In my own case, I run a very limited profile there and often wince when people (‘friends’) post material which refers to me. I see that as adding data points to the humungous conglomerated information that the rapacious Facebook/WhatsApp/Instagram empire is building … on its users.

I admit, this is another case of ‘horses for courses’.  I’m sure there are people who gain enormous value, connection and satisfaction from their interactions with this worldwide (well, banned in China) network.

Build an audience – but for whom?

And I’ve always felt uneasy about ‘building an audience’ at Facebook. News media companies are learning the pain of having their content (yuk) used as bait and engagement-prolonging chow for the monolithic Facebook beast – feeding the very monster which is eating their advertising lunch.

That whole idea: ‘build an audience’ through Facebook while it’s Facebook (not you) who controls exactly what that audience is exposed to, seemed dumb from the start. Also, you obviously want to be able to contact your audience – but, short of artificial promotions to try to capture ‘your’ audience’s contact details, Facebook doesn’t facilitate that except through their channels – ka-ching!

And, what we’ve learned through the comprehensive rorting of the 2016 US election (which is still unfolding) is that Facebook will deliver ‘your’ audience to anyone willing to buy the right to advertise to what Facebook treats as a segment of its billion-plus members, including the fake profiles set up by Macedonian teenagers to peddle fake news, for almost any cause.

That old saying, ‘If you are not paying for it, you’re not the customer; you’re the product being sold’ applies in spades. You pay – with your eyeballs and attention, your data and the information that the monster gathers about you from your interactions with it, and your fellow cellmates.

As for that ‘build an audience’ thing, cartoonist Matthew Inman who posts to theoatmeal.com and is frequently wonderful, nailed it recently:

Click to visit theoatmeal.com


Then, hilariously, Facebook offered to ‘boost’ his post… oh boy:

Hard to beleive

Is this ‘protection racket’ sinister? No, it’s just business.

– P

Hat tip: John Gruber, Daring Fireball.

What Is Government Hacking? | Privacy International

Kicking off for the swimming season

First swim of the season at ‘my’ beach this morning … brrr! But totally worth it.

Judging by past years, I will be here quite a lot in the next few months. Bliss.

Insulting people in print

Perhaps contrary to appearances, I endeavour to keep my criticism of people in the spotlight here on topic, and confined to a recounting of facts (to the best of my knowledge) and then express my opinions and conclusions. I don’t set out to ‘destroy’ people but rather, to give them some feedback. And occasionally express my ire at someone’s actions, to be sure.

Of course, being an empathetic person, I understand how galling it must be at times for my ‘targets’ to read my criticisms. I expect some of those who cop it from me become somewhat sensitive to it, after a few mentions.

So my ears pricked up this week to hear on BBC Radio 4 novelist and literary critic Martin Amis’s 2001 comments in response to a question from a reader of The Independent about ‘the brutality of journalism‘ and criticism:

Q: You’ve attacked the brutality of journalists, yet when young, you could be a savage reviewer of older writers. Do you regret that now?

A: Insulting people in print is a vice of youth and a minor corruption of power. You ought to stop doing it as you get older, or else you look like mutton dressed as lamb.
Insulting people in your middle age is undignified, and looks more and more demented as you head towards the twilight.
I think I did write a couple of career-ending reviews in my youth and yes, I do regret that.

from Martin Amis – The Rub of Time BBC Radio 4

Here’s an excerpt from that BBC feature, beautifully read by living treasure Bill Nighy.


MP3 file

Referring to Amis’ comments at the time, Richard Ingrams wrote in The Observer about what he called “the regrettable tendency to mellow”. (Which made me chuckle.) Continue reading →

Is undisclosed, paid PR the new normal in politics?

It’ll be no surprise to readers of ThePaepae.com that I despise behind-the-scenes, subterfuge public relations and opinion shifting efforts, especially if they’re funded in a non-transparent way. 

By coincidence, if you examine the tags dirty PR and dirty politics on this blog, the same cast of characters keeps on appearing. Over time that can make me appear… a bit fixated, I admit. But in reality, it’s just that I have an attention span, I’m interested, and these roosters just keep coming up. So I just run with it.

Here’s how Mediawatch reported an episode of dirty PR yesterday… Turning up the noise on an unlikely ‘teal deal’. You can read host Colin Peacock’s article there at Radio NZ and listen to the 11 minute segment, or the whole Mediawatch episode. I subscribe to the podcast, which is always good.

Let’s go shopping

Like the Mediawatch crew, I saw this interchange on Twitter: the revelation by NZ Listener political writer Jane Clifton that people were being paid to shop the idea of a National-Green coalition, as unlikely as it was…

“…some people are actually being paid to shop this scenario around.”Jane Clifton spills the beans (click to see her tweet in context)

As Mediawatch reported, vastly experienced political reporter Richard Harman also observed the campaign, and described it as having ‘sinister overtones’… and oops, look who he says was ‘at the forefront’. David Farrar and Matthew Hooton. What a coincidence.

‘The dubious campaign to woo the Greens’ – Richard Harman at Politik.co.nz (click to read)

Wouldn’t you like to know who was paying for this PR campaign? I would too. But for some reason telling us is not seen as a priority for savvy political reporters.
Continue reading →

If you can keep your head …

Joni Mitchell, from her 2007 album Shine, which was (initially) distributed through a deal with Starbucks Coffee chain – I bought my copy there, like, in person – but of course now it’s on streaming services like Apple Music and Spotify.

I find this track ‘If’, based on the poem by Rudyard Kipling (now derided by some as a racist) moving, challenging and inspiring in all sorts of ways. Just like the poem.

Shared here, now, because I’ve been playing Joni Mitchell this week, since I read this wonderful article about her by Jack Hamilton at The Atlantic. High recommended.

Click to read ‘The Unknowable Joni Mitchell’ by Jack Hamilton at The Atlantic

– P

Peters: “New Zealand First intends to tip their trough upside down.”

Presented without comment today, Friday, before coalition negotiations to form the next New Zealand government begin in earnest.  (I’ve left it out of blockquote style to aid legibility.)

Winston Peters

Rt Hon Winston Peters
New Zealand First Leader
Member of Parliament for Northland
18 November 2016

National Never Out of the Trough

It seems as though the National Party is never out of the trough with its latest ‘jobs-for-the-boys’ recipient, says New Zealand First.

“Former Cabinet Minister Tony Ryall was appointed to the board of Trustpower on May 2 and on September 30 he became Chairman,” says New Zealand First Leader and Northland MP Rt Hon Winston Peters.

“What Tony Ryall knows about electricity reticulation heaven only knows, but then inappropriate appointments from National has been the order of the day.

“The National Party went ahead with the appointment despite Treasury advising otherwise.

“Treasury opposed the new appointment on the basis that the ‘national grid operator had gone through too much turnover at the top and Mark Verbiest should remain chair for longer’ (NZ Herald, November 18, 2016).

“This is yet another example of National’s unabashed arrogance and cronyism.

“Many of these candidates leave parliament quoting ‘fresh challenges’ and ‘new opportunities’ but come back to dip into the public purse, thanks to their National Party connections.

“In short, they are long on free enterprise and the market until it comes to their own egregious self-interest.

“Mr Ryall joins a long list of National Party appointments, including: Phil Heatley, Energy Efficiency and Conservation Authority (Board); Eric Roy, Landcorp Farming Limited (Board); Wayne Mapp, Law Commissioner; Georgina Te Heuheu, Maori Television (Board); Kate Wilkinson, Environment Court (Commissioner); Jenny Shipley, Canterbury earthquake roles, Genesis Energy (Chair); Katherine Rich, Apec Business Advisory Council, Health Promotion Agency, Agriculture Emissions Trading Scheme Advisory Committee; Michelle Boag, Middle East Business Council (Executive Advisor); and many, many more.

“The real issue here with some exceptions is how many had no qualifications for these positions before they came to parliament, gained no experience that improved that limitation whilst in parliament, and are now beneficiaries of the public purse to the extent that it would make a rabid sponger embarrassed.

“This is just a short list, there have been hundreds of other appointments made purely for political preference and not for ability and experience, and not for contributions to the industries and businesses affected.

“New Zealand First intends to tip their trough upside down.”

ENDS

Source: Scoop Business

Carrick Graham and Slater Jnr’s PR attack blog smear campaign inches towards court – with Katherine Rich attached

Former National Party MP, chief executive officer of the NZ Food and Grocery Council Inc industry lobby group Katherine Rich is innocent until proven guilty of the charge that she ‘procured’ defamatory statements to be published against health researchers carrying out public education and advocacy regarding the bad health effects of fatty and sugary foods and beverages. (pic: Tim Hales, Fairfax)

I mentioned in an earlier post, Most Defamed Man Ever Jordan Williams to appeal ruling, that NZ Food and Grocery Council Inc lobby group head, former National Party MP and bright young hopeful Katherine Rich, had been ‘joined’ to a defamation action against dirty PR operator Carrick Graham and his glove puppet Cameron Slater.

This arose from revelations in Nicky Hager’s book Dirty Politics that the NZFGC Inc. had employed/contracted Carrick Graham’s dirty PR one man band to attack several health researchers though blog posts ghostwritten by Graham but published by Slater Jnr on his hate blog as if he were the author.

Hager’s book also showed that, just as Jordan Williams apparently did in his campaign against Colin Craig, Carrick Graham then added more insults and derogatory statements in the hate blog’s comment stream using pseudonyms (‘Naylor’ and ‘Lion King’ in Graham’s case). To me, that thoroughly dishonest practice indicates bad faith and an ill-will motivation. In my eyes, such subterfuge defeats an ‘honest opinion’ defence. (Oh, did I mention I also think it’s sleazy?)

How Nicky Hager described Katherine Rich’s role

Obviously, Ms Rich and the sugary fatty food and beverage merchants her lobby group represents were unhappy about their hidden role being exposed by Nicky Hager and Whaledump through Slater’s [allegedly] hacked emails and Facebook message interchanges with Carrick Graham – and even more so being attached to the resulting defamation action. Predictably, they hired expensive lawyers to try to extract themselves from the action.

It didn’t work. Twice so far. Continue reading →

Why is Matthew Hooton SO UPSET at efforts to increase voter turnout? (AUDIO)

A younger Matthew Hooton. I reckon this guy would have APPLAUDED greater participation in democracy — unlike today’s grumpy grizzler. But I could be wrong.

Here’s some commentary from PR professional Matthew Hooton, owner of the ‘Exceltium’ PR agency*, on how he sees efforts by New Zealand’s Electoral Commission to increase voter turnout.

“I think the way the Electoral Commission has behaved, taking upon itself (despite having no statutory basis) to try and massively increase the turnout to try and attract these “Missing Million” — this left-leaning Missing Million, who usually don’t vote. I think that might win it for her [Labour Party Opposition Leader Jacinda Ardern].
I think that we may have a bizarre situation that by the time the next Leaders’ debate occurs on Wednesday night – which I think by all accounts Jacinda Ardern will be throughly discredited in by Bill English – by that time, we might find that half of all voters have voted, as planned for by the Electoral Commission.
And what we know from the research is that Missing Million that the Electoral Commission is deliberately targeting – they are overwhelmingly likely to be Labour and Green voters.
So it might be that Jacinda Ardern, despite all this, becomes the Prime Minister – thanks to the unlawful (in terms of not having a statutory basis) intervention of the Electoral Commission.” — Matthew Hooton, NBR Radio 15 September 2017

And here’s an audio file, courtesy of the National Business Review, of Matthew actually saying it:

MP3 file

Extraordinary.

Two observations: (1) Matthew appears quite wound up about the idea that people who “usually don’t vote” are ‘left-leaning’ — claiming the ‘Missing Million’ are “overwhelmingly likely to be Labour and Green voters”.
(2) Wow, he’s actually portraying the Electoral Commission’s campaign to encourage voter turnout as “unlawful intervention”.

I’m not going to say much more about this, except to express my puzzled disappointment that such a widely publicised political commentator would let himself get so carried away by partisan politics that he would lose the plot like this.
And also, to an certain extent, to ask why such a mature and respected media outlet as The National Business Review would let its platform be used to launch such a bizarre attack. For it seems absurd and undignified to attack the Electoral Commission in this way.

As a commenter on Twitter said, and I agree completely:

If the Electoral Commission makes any progress with increasing the turnout then they should be lauded for a job well done. – @nachomadmess

Quite right. Who could disagree? Well, Matthew Hooton could, it seems.

– P

* At least two Exceltium employees are involved in campaign work in the 2017 New Zealand General Election.
Matthew’s apprentice commentator Ben Thomas disclosed once each on two of the platforms on which he appears (TV3’s The Nation and The Spinoff’s ‘Gone By Lunchtime’ podcast) that he was “doing a little bit of work for the ACT Party before the election”.
Exceltium PR consultant Brooke van Veldon is in fact an ACT Party candidate for Parliament – number 3 on the Party list, requiring around 3% of the Party Vote in the election to become an MP. Most pre-Election polls show ACT at around 0.6% support, so it seems chances are Brooke will be a PR consultant a little longer.