I know the cynics may try to tear this down. I don’t care. Why not aim high?
Via Nick Bilton thanks to Tim Murphy.
Ok, I must be a cynic.
Peter, should your life’s work be making expensive shiny gadgets that people don’t need? To make a company even wealthier than it is already?
Sacrificing your weekends for a corporate monster? Who gets said shiny gadgets made in offshore sweathops where people routinely throw themselves out of the windows to escape? And the response is to put up nets?
This is what people should devote their lives to?
I agree people should get really deeply into things. But I don’t agree it should be working all hours of their lives for such a shallow cause.
Well, self-identification is the first step … 🙂
I don’t (I think) have stars in my eyes about this. If Apple employees find the hype unjustified, they can walk away from the Corporate monster, of course.
Yes of course they can walk away. But how dumb would they have to be to fall for it in the first place?
I mean is Apple really saying with a straight face that people should go and work for them because it will give them a lifetime’s satisfaction that they couldn’t get anywhere else? Just a tad hyperbolic isn’t it?
I say the emperor has no clothes.
And yes I’ve worked for myself too. And that usually means a lot of hours for a bit better pay than a regular job. So I agree with you there.
But surely this sort of rhetoric would be more appropriate coming from some sort of charitable or worthy cause. You know, saving people’s lives, or the environment or animal welfare and so on. Not helping to fill the coffers of the world’s largest company? Who are already sitting on $100 billion in cash?
… this sort of rhetoric would be more appropriate coming from some sort of charitable or worthy cause.
Quite. You’re right. It’s hyperbole. But you’re not American, are you David? That’s how they roll. [Oops, my generalization alert just went ‘ping’.) Everything is the best in the world.
They’re aspirational all over the place. I think it’s less about Apple (which is, let’s face it, a big fat juicy target) and more about US corporate and non-corporate culture.
LOLZ….A bit of irony…..surfing web while waiting for software update from CRAPPLE in the vain hope that it might fix my malfunctioning iPhone….Welcome to Apple my @$$
And yet I managed to upgrade to iOS 5.1.1 on my phone and iPad — and update a bunch of apps — without any difficulty whatsoever last night.
Likewise a new version of Evernote yesterday from the Mac Store.
Sorry to hear you’re having trouble. What is it?
Home button fault ….latest ios didn’t help….no surprises there….Though I will say I did get a pretty quick turnaround for the shiny new replacement one…..surfing net again while restoring/updating.
CRAPPLe products just simply aren’t that good……their marketing dept on the other hand……
Re Home button: yep, I have friends who’ve had issues/failures in that arra. Every now and then I double-click home on my iPhone 4 and wonder …
That said, Pearl is still using the 3G I bought the day they were released in NZ. It’s going great running iOS 3.1.3 although the little chrome rocker fell off the volume control. I glued it back on once. She’ll pass that phone on to one of the kids when she upgrades any day now.
Overall, I’ve been lucky with my Apple computer gear and find it has a longer useful life than other options. I’ve had PowerBooks since they came out (140 & 160). No real failures since the dark days of my 5300 firebook — and quickly rectified in the rock-solid PBk1400.
I saw a T shirt that said:
I guess when they’re interviewing they don’t want to hear about how you are looking for work-life balance and how you’re keen to coach your kid’s team this year and will have to leave early one day a week.
Hey, it says ‘sacrifice *a* weekend for’ … not EVERY weekend.
And when I think about the (weekend) time I’ve spent doing the [expletive deleted] accounts & GST for my own businesses in the past, let alone when I’ve been hard on deadline to get an article, book, CD or report out, well. Gee.
Methinks there is some projection going on.
Corporate work vs entrepreneur/self-employed/freelancer? Hmmm, let me ponder …