OK, I can see I’m the three-million, thirty-seven thousandth (plus) viewer of this Levis ad on Youtube, and sure, it’s corporate propaganda/advertising dressed up in a call to self-expression, inspiration (and, if you’re a paranoid conservative Glenn Beck, a message ‘glorifying revolution’) … but, hey, it works for me.

Reminds me of Apple’s ‘Here’s to the crazy ones …‘ ads.

The Levis ad narration is from a poem The Laughing Heart by Charles Bukowski

your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you.

@Charles Bukowski