Remember our earlier conversation about ad-supported sites suffering from increasing use of ad-blockers?
Well, a new round of quelle horreur!! has been prompted by the very recent release of Safari 5.0 with a Reader mode (which, it turns out, uses the open source code of the arc90 Readability java bookmarklet I’ve been happily using to improve my web-reading experience for ages now — who knew?)
Anyway, with Safari 5.0, this is the very useful adblock list (css stylesheet) I’m using at present.
Combined with Click2flash (which allows you to whitelist sites that don’t overdo the flash-bling-thing) … it’s working great.
And here is some wailing and gnashing of teeth about adblockers, prompted up by Apple’s new ‘Reader’ feature in the just-released version of Safari (although Jim Lynch has my sympathy):
and here’s his argument for NOT blocking the ads on his site:
Like I said, sympathy, but not convinced I should eschew the idea altogether. I blame the histrionics of some of the ads on newspaper sites. Desperate for revenue? Then don’t annoy the hell out of your readers.
As for ArsTechnica — well, they don’t expect anyone to take this seriously, do they? Oh dear.
Apple’s “evil/genius” plan to punk the Web and gild the iPad
By Ken Fisher |
….So how bizarre is it, then, when leaving Apple’s rosy App Store garden and entering the public square of the Web to find the following phrase on Safari 5’s “new features” page:
“Safari Reader removes annoying ads and other visual distractions from online articles.”
So the company that has made an advertising platform a major part of its iOS strategy is also hawking an ad-blocking technology for its Web browser, where it has no stake in ads. App Store: use our unblockable ads, developers! They help you get paid for your hard work! Web: hey, block some ads, readers! They’re annoying!