The Dirty Little Secrets of Search

David Segal writing in the NYTimes reveals the games some businesses play with search engines. Reminds me of the ‘last-week-horse-racing-this-week-internet-marketing’ snake oil salesmen … note what happened to them when JC Penney got caught and ‘punished’ by Google’s spam cop.

PENNEY reacted to this instant reversal of fortune by, among other things, firing its search engine consulting firm, SearchDex.