Posts Tagged ‘marketing’
Plagiarism as a business model
What’s coming up for discussion with the new media/old media/social media/internet marketing debate is: how important is ‘original material’? It’s an issue not just for the Rupert Murdochs of the world: original, quality content for news media — actually any media — is expensive to produce on anything like an ongoing and quality basis. It [...]
Let’s head ‘em off at the pass!
Even more on ad-blockers I was reading over at The Unofficial Apple Weblog, about a new extension for the Safari web browser which ‘cleans’ a lot of the extraneous material from around You Tube videos. Naturally, I’m not the only one annoyed by the ‘creativity’ You Tube’s owner/operators Google engage to interrupt my viewing pleasure. [...]
You’re never too old, bro.
A great little New Zealand short film with a message … This is the extended and enhanced version of FROSTY MAN AND THE BMX KID which was written and directed by Tim McLachlan – one of the five finalists in the international YOUR BIG BREAK film-making competition run by Tourism New Zealand in conjunction with [...]
More deceitful photoshopping
Ok I promise not to go on about this re-touching bizzo too much, but Gee Whizz, it’s so awful that Photoshop is being used to make girls and women feel inferior to fashion models that don’t even exist. Another disgraceful display from Ann Taylor — a brand I have no respect for based on this [...]
Tumbleweed Dean Letfus pitches the next ‘goldmine’
I take no satisfaction in being proven right (again) about ‘Tumbleweed’ Dean Letfus, the itinerant get-rich-quick spruiker who from time to time features in these pages. I observed earlier “He seems to flit hyperbolically from one cash flow generating event (for him!) to the next without much regard for consistency …” This afternoon a friend [...]
Still one of the best
This back page ad from TIME magazine is still one of the most memorable for its ‘tone’. It was part of a ‘A True Story’ campaign in the late 1990s by the mighty American Express to show their services are more than just a credit card…. that they really do try to serve international travellers’ [...]
Why not say it with style?
Here’s a funny and pointed video making a series of good points stemming from the unrealistic, unattainable ‘beauty’ images young women are presented with every day … and the ‘deception’ effect of make-up. How to trick people into thinking you’re good looking is a good-hearted (be warned: foul-mouthed) ‘tutorial’ for young women by Jenna Marbles [...]
High profile conman jailed for at least 10 years
Apropos my comment yesterday about liars being stopped in their tracks: Go on working your con-game and feeding your lies to anyone who will listen … until you are finally exposed by inconvenient truth (like Bernard Madoff?) and STOPPED IN YOUR TRACKS. I heard this guy (below) speak once. He was very memorable. Highly engaging, [...]
Guest ‘guru’ sometime soon?
How long can it be before ‘Tumbleweed’ Dean Letfus invites G Sharp to share the stage as a guest guru? I’m sure his sales pitch would fit right in! I spotted this engaging ad in last weekend’s Sunday Star Times — the very same edition that carried the Property guru does US u-turn story by [...]
