Posts Tagged ‘marketing’

Metro magazine poster promotion. Works for me.

I spotted this promo for Metro magazine near my office in Epsom today and thought, Yeah, they’ve done that well … The question form (factoid-factoid-blah-blah. Why is that?’) seems like old-school Ogilvy-Mather stuff. But … it seems effective to me. It engages. What do you think? – P

Why would you NOT use AdBlock?

Here’s Facebook … Why would anyone not use AdBlock? – P

Ad as mini-movie

Nice tone. – P

“Less apps, more apples.” What a lovely spoof.

Wonderful! “Single core, dual core” did it for me. via Gizmodo – P

Why pussyfoot around?

From a (quite sharp) Canadian public health/awareness campaign. Dark. Here’s a compilation of Top 40+ Creative Ads Made to Stop You Smoking including this one: – P

Co-ordinated social media warfare? Say it ain’t so!

Ha! What looks like a co-ordinated campaign to damage a brand via social media ‘influencers’ has been exposed because one of the shills FORGOT TO ERASE HIS INSTRUCTIONS! (Hahaha!): Prominent Weibo Users Paid to Bash Apple? Introducing China’s ’820 Party’ Of course that could never happen here, eh? {snort} Weeeell … Engagement without declaring a […]

My favourite right wing vixens branch out

My two favourite right wing vixens Louise Mensch and Cathy Odgers (Cactus Kate) have, for the moment, moved on from right wing politics and launched into the highly competitive, challenging arena of skincare and make-up product reviews and beauty tips. (No kidding.) These two women certainly don’t need to soften their image as far as […]

Gower on ‘Teflon John’ Key

Quite a good column — readable, at least — from 3News’ Patrick Gower on the narrative that he’s been promoting lately: that NZ Prime Minister ‘Teflon John’ Key has regained his ‘vice-like grip on the centre voter’. It’s not the first time, of course, the ‘Teflon’ label has been used referring to Mr Key. But […]

There’s a joke in this … somewhere

Hello new thing. This (below) is apparently a tractor slander shaft. Oh, boy. There’s got to be a joke in there … And then there’s the ASB Bank’s use of the wonderful Brian Blessed (immortal in Blackadder as Richard IV) in their ‘be proud/celebrate success’ advertising campaign. I don’t rilly get the joke (yet). Below […]

Samsung’s walk in the park

Daniel Eran Dilger is a ranter — but a ranter who builds a persuasive case by (often sarcastically) citing facts, history and numbers. I have a lot of time for him. I appreciate his attention span. This very dense paragraph (below) is from one of his wonderful takedowns — in this case of a pliant business press […]

Is internet ad filtering THEFT? Or a response to abuse?

I’ve worked in commercial radio so I understand the commercial reality: In radio, TV, newspapers and magazines, advertising revenue is what keeps the lights on. Advertising pays the bills. Traditionally (which doesn’t always mean it’s good, right?) advertising in these media has been predominantly a version of interruption marketing — viz. find something your target […]

“Instead, we gave them a Facebook page …”

The Onion does it again… this time lambasting social media experts…* Using Social Media To Cover For Lack Of Original Thought – Onion Talks Fabulous! via @CateOwen – P * Oh, and TED Talks.

Wry. In Nate Silver we trust? via Poynter, who also had the good humour to headline an article about the US election: Voters gather to decide Nate Silver’s fate Wry. – P

Colin Craig’s Conservatives targeting Pakuranga’s Maurice Williamson

I’ve got no criticism of this, just noting that as a voter registered in the Pakuranga electorate I received this political advertising from Colin Craig’s Conservative Party a day or two ago. It targets local National MP Maurice Williamson personally, by name and photo, with a quote of Maurice comparing gay marriage to marrying your […]

Distribute comment spam. Get pinged. Ask that YOUR OWN SPAM be removed. Hahahaha!

From Josh Marshall at He calls it ‘chutzpam’. I call it bleurgh! In other words, the estimable businessmen and women at have been paying SEO companies to spam the comment sections of sites around the globe. But now Google’s new search algorithms are making that legacy spam really damaging. So now they’re sending […]