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	<title>The Paepae &#187; marketing</title>
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	<description>A Platform for Dialogue</description>
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		<title>Louise Mensch right wing vixen part 2</title>
		<link>http://www.thepaepae.com/louise-mensch-right-wing-vixen-part-2/21108/</link>
		<comments>http://www.thepaepae.com/louise-mensch-right-wing-vixen-part-2/21108/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 09:16:22 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Encouragement]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=21108</guid>
		<description><![CDATA[I mentioned UK Tory MP Louise Mensch in July applauding her handling of a blackmail attempt. Here&#8217;s a profile from The Guardian&#8216;s Decca Aitkenhead Louise Mensch: &#8216;We&#8217;re not all ogres&#8217; which is very interesting for similar reasons, and more&#8230; We were still swooning at her brio when rioting broke out across Britain and she made [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/louise-mensch-right-wing-vixen-part-2/21108/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Attacking Mitt Romney</title>
		<link>http://www.thepaepae.com/attacking-mitt-romney/21047/</link>
		<comments>http://www.thepaepae.com/attacking-mitt-romney/21047/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 00:45:10 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Media issues]]></category>
		<category><![CDATA[hyperbole]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Romney]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=21047</guid>
		<description><![CDATA[Look at this attack ad aimed at US Presidential hopeful Mitt Romney (below the fold) with NO mention of who its producers and publishers actually support. It&#8217;s just a smear of the Swift Boat Veterans for Truth (vomit) ilk. We don&#8217;t have a lot of this type of political advertising in NZ &#8230; do we? [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/attacking-mitt-romney/21047/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Just like ol&#8217; times — NZ Herald tells us what we&#8217;re interested in</title>
		<link>http://www.thepaepae.com/just-like-ol-times/21004/</link>
		<comments>http://www.thepaepae.com/just-like-ol-times/21004/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 06:20:20 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Big Questions]]></category>
		<category><![CDATA[hyperbole]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=21004</guid>
		<description><![CDATA[This from the NZ Herald earlier this week: Wednesday&#8217;s article &#8220;How to get RICH — 10 steps to becoming a millionaire&#8221; (written by a freelance writer whose net worth isn&#8217;t stated) is sooo reminiscent of the boom days and the breathlessness of the pursuit of money. And we can see how that worked out. Question: [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/just-like-ol-times/21004/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Losing the shine? Maybe. We&#8217;ll see.</title>
		<link>http://www.thepaepae.com/losing-the-shine-maybe-well-see/20921/</link>
		<comments>http://www.thepaepae.com/losing-the-shine-maybe-well-see/20921/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 08:48:47 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Media issues]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=20921</guid>
		<description><![CDATA[Post mortems don&#8217;t always render a conclusive or even useful diagnosis, especially when tackling multi-faceted puzzles like an election campaign, but I nodded as I read TV3 political editor Duncan Garner&#8217;s round up of the political year &#8230; in which he shares some of the same conclusions I expressed in my pre-election post Teflon John [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/losing-the-shine-maybe-well-see/20921/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Europe: the &#8216;you have to act quickly&#8217; sales pitch?</title>
		<link>http://www.thepaepae.com/europe-the-you-have-to-act-quickly-sales-pitch/20702/</link>
		<comments>http://www.thepaepae.com/europe-the-you-have-to-act-quickly-sales-pitch/20702/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:48:14 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Business/Investment]]></category>
		<category><![CDATA[Media issues]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[propaganda]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=20702</guid>
		<description><![CDATA[People who work in sales are familiar with the use of the &#8216;urgency&#8217; or &#8216;impending event&#8217; ploy to try to achieve a purchase decision. The sound of &#8216;I want to think about it&#8217; is like finger nails on a blackboard to a salesman. Potential buyers use that statement or similar to put some distance between [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/europe-the-you-have-to-act-quickly-sales-pitch/20702/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sometimes Mail is soooo right. Junk.</title>
		<link>http://www.thepaepae.com/sometimes-mail-is-soooo-right-junk/20421/</link>
		<comments>http://www.thepaepae.com/sometimes-mail-is-soooo-right-junk/20421/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 00:04:20 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Writing/Publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scam?]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spoofing]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=20421</guid>
		<description><![CDATA[I spotted this on a quick flick through my &#8216;Junk&#8217; folder. &#8216;Mail thinks this is Junk Mail&#8217;. Er, &#8230; that&#8217;s fersure. What gives it away as fake, most of all, is that I&#8217;ve never actually entered that lottery. A small detail. - P]]></description>
		<wfw:commentRss>http://www.thepaepae.com/sometimes-mail-is-soooo-right-junk/20421/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks: Doing the basics very well</title>
		<link>http://www.thepaepae.com/doing-the-basics-very-well/20357/</link>
		<comments>http://www.thepaepae.com/doing-the-basics-very-well/20357/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 00:11:51 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ACT]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/doing-the-basics-very-well/20357/</guid>
		<description><![CDATA[Experience counts. I appeared to briefly flabbergast John Banks on Friday when I asked him for a lift from the radio station to the venue for the now infamous &#8216;cup of tea&#8217;. Cheeky? You might say that, but it made sense: He&#8217;d just, at 2:00 pm, finished a session (along with &#8216;official&#8217; National Party Epsom [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/doing-the-basics-very-well/20357/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Facebook&#8217;s scheme to deliver YOU to its clients</title>
		<link>http://www.thepaepae.com/facebooks-scheme-to-deliver-you-to-its-clients/20155/</link>
		<comments>http://www.thepaepae.com/facebooks-scheme-to-deliver-you-to-its-clients/20155/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:01:53 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Business/Investment]]></category>
		<category><![CDATA[Media issues]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online life]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=20155</guid>
		<description><![CDATA[If you&#8217;re interested, read this article Big Brands Like Facebook, But They Don&#8217;t Like to Pay from the Wall St Journal about how Ford Motor Co. used a &#8216;free&#8217; Facebook page (oh, and $95 million dollars in other advertising, 5% of that on Facebook) to launch a muppet called Doug to sell a new car [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/facebooks-scheme-to-deliver-you-to-its-clients/20155/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watchdog issues warning about Sean Wood Property Tutors enterprise</title>
		<link>http://www.thepaepae.com/watchdog-issues-warning-about-sean-wood-property-tutors-enterprise/19969/</link>
		<comments>http://www.thepaepae.com/watchdog-issues-warning-about-sean-wood-property-tutors-enterprise/19969/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 22:42:15 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Business/Investment]]></category>
		<category><![CDATA[hyperbole]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sean Wood]]></category>
		<category><![CDATA[spruikers]]></category>
		<category><![CDATA[Steve Goodey]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=19969</guid>
		<description><![CDATA[Remember this?: Calling all gullible gamblers! Here&#8217;s the latest badge of honour &#8230; And how it&#8217;s being reported &#8230; It&#8217;s also covered in the NZ Herald.  Something else to add to the demonstrated track record of Sean Wood and his business partner Steve Goodey. Spruikers, if you ask me. - P PS How sweet to see [...]]]></description>
		<wfw:commentRss>http://www.thepaepae.com/watchdog-issues-warning-about-sean-wood-property-tutors-enterprise/19969/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Getting a narrative going</title>
		<link>http://www.thepaepae.com/getting-a-narrative-going/19942/</link>
		<comments>http://www.thepaepae.com/getting-a-narrative-going/19942/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 00:03:11 +0000</pubDate>
		<dc:creator>Peter Aranyi</dc:creator>
				<category><![CDATA[Media issues]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.thepaepae.com/?p=19942</guid>
		<description><![CDATA[Sometimes, especially in an election campaign, the political reporter&#8217;s role is to stand out of the way and let the protagonists slug it out. Really, all we need do in some circumstances is let them say what it is they&#8217;ve prepared, report it accurately, and let the public decide. Like most people, I&#8217;ve never seen [...]]]></description>
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		<slash:comments>4</slash:comments>
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