Posts Tagged ‘marketing’
Louise Mensch right wing vixen part 2
I mentioned UK Tory MP Louise Mensch in July applauding her handling of a blackmail attempt. Here’s a profile from The Guardian‘s Decca Aitkenhead Louise Mensch: ‘We’re not all ogres’ which is very interesting for similar reasons, and more… We were still swooning at her brio when rioting broke out across Britain and she made [...]
Attacking Mitt Romney
Look at this attack ad aimed at US Presidential hopeful Mitt Romney (below the fold) with NO mention of who its producers and publishers actually support. It’s just a smear of the Swift Boat Veterans for Truth (vomit) ilk. We don’t have a lot of this type of political advertising in NZ … do we? [...]
Just like ol’ times — NZ Herald tells us what we’re interested in
This from the NZ Herald earlier this week: Wednesday’s article “How to get RICH — 10 steps to becoming a millionaire” (written by a freelance writer whose net worth isn’t stated) is sooo reminiscent of the boom days and the breathlessness of the pursuit of money. And we can see how that worked out. Question: [...]
Losing the shine? Maybe. We’ll see.
Post mortems don’t always render a conclusive or even useful diagnosis, especially when tackling multi-faceted puzzles like an election campaign, but I nodded as I read TV3 political editor Duncan Garner’s round up of the political year … in which he shares some of the same conclusions I expressed in my pre-election post Teflon John [...]
Europe: the ‘you have to act quickly’ sales pitch?
People who work in sales are familiar with the use of the ‘urgency’ or ‘impending event’ ploy to try to achieve a purchase decision. The sound of ‘I want to think about it’ is like finger nails on a blackboard to a salesman. Potential buyers use that statement or similar to put some distance between [...]
Sometimes Mail is soooo right. Junk.
I spotted this on a quick flick through my ‘Junk’ folder. ‘Mail thinks this is Junk Mail’. Er, … that’s fersure. What gives it away as fake, most of all, is that I’ve never actually entered that lottery. A small detail. – P
Banks: Doing the basics very well
Experience counts. I appeared to briefly flabbergast John Banks on Friday when I asked him for a lift from the radio station to the venue for the now infamous ‘cup of tea’. Cheeky? You might say that, but it made sense: He’d just, at 2:00 pm, finished a session (along with ‘official’ National Party Epsom [...]
Watchdog issues warning about Sean Wood Property Tutors enterprise
Remember this?: Calling all gullible gamblers! Here’s the latest badge of honour … And how it’s being reported … It’s also covered in the NZ Herald. Something else to add to the demonstrated track record of Sean Wood and his business partner Steve Goodey. Spruikers, if you ask me. – P PS How sweet to see [...]
Getting a narrative going
Sometimes, especially in an election campaign, the political reporter’s role is to stand out of the way and let the protagonists slug it out. Really, all we need do in some circumstances is let them say what it is they’ve prepared, report it accurately, and let the public decide. Like most people, I’ve never seen [...]
