Posts Tagged ‘BMW’

‘Space gray’? Where have I heard that before? Oh, yes.

Apple has announced a new iPhone model — discontinuing mine in the process. (Does that make it a collectors item? Yep.) The new iPhone 5S comes in three colours: Silver, Gold, and Black, er,  Slate, er, ‘Space Gray‘. What? I knew I’d heard that colour description before … Ah. Stickin’ with the top end marketing programme […]

Getting your brand into your customers eyes?

One of the books I read which changed the way I looked at the world was Vance Packard’s late 1950s The Hidden Persuaders — an account of how psychology entered the advertising industry. I recommend it. Funnily enough Bob Dylan recounted one of his NYC hosts telling him in the 1960s that the ‘high priests’ […]