Posts Tagged ‘Adidas’

Three golden rules of crisis management

There’s a worthwhile story How the jersey row unravelled a brand in the NZ Herald today about the ‘furore’ engulfing Adidas prompted by over-pricing the All Blacks souvenir/supporters’ jersey to New Zealanders. Dumb actions (like pressuring online retailers to ban sales to NZ @!#**!) and untruthful/implausible statements from  Adidas executives only made things worse, as Geoff […]