Marketing and web guru Seth Godin recently gave his friends at the Kindle team an open briefing on their options in response to Apple’s iPad selling at a rate of one every three seconds.

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It’s an interesting read from a number of points of view, not least: what are your options when your business has been outmanoeuvred? (Or “a pretty urgent moment”, Godin calls it.)

Fewer than you might think, in some ways. More in others.

Whatever, business-as-usual is a recipe for slow (or not-so-slow) decay.

Look for hidden values like camping on an audience/tribe/market’s infrastructure sweet spot, adding value … or, as Godin highlights, look for ways to become the ‘language’ or ‘medium’ of some other valuable transactions…

Any other ideas?