John Gruber reflecting on Amazon’s Kindle tablet announcements

Amazon’s play

… This was a good presentation, but it was a nearly perfect presentation for its intended audience of invited tech press, largely because of the way it positioned Amazon against Apple and the Kindle Fire against the iPad. …

… Make no bones about it, Amazon is presenting the Kindle Fires specifically against the iPad, not “tablets” at large. In Bezos’s framing, it’s a race between two and only two tablet platforms. He explicitly dismissed all other existing Android tablets with the effective argument that no one is buying them. They’re mere gadgets, Bezos argued, and people today want services, not gadgets. (Eric Schmidt even admitted last week, at Motorola’s Droid event in New York, that only one half of one percent of Android “activations” are for tablets.)

Read it at Daring Fireball.

– P