From Josh Marshall at He calls it ‘chutzpam’.

I call it bleurgh!

In other words, the estimable businessmen and women at have been paying SEO companies to spam the comment sections of sites around the globe. But now Google’s new search algorithms are making that legacy spam really damaging. So now they’re sending out cease and desist notices to the victims of their earlier spamming demanding that they search their archives and remove their spam.

Crikey! “shameless and awful” sounds about right.

The company is Australian, apparently. Remind you of anyone?

– P

via John Gruber