Comments on: Ad-supported site … or ‘supporting’ the advertisers? A case study.

By: PropertyTalk, public criticism and the public good @ The Paepae

PropertyTalk, public criticism and the public good @ The Paepae — Tue, 22 Mar 2011 19:36:43 +0000

[...] are we making these changes….because we have to – to avoid litigation”). I commented on that here: UPDATE: A mind-expanding interchange illuminates another side of this A friend emailed this [...]

By: Let’s head ‘em off at the pass! @ The Paepae

Let’s head ‘em off at the pass! @ The Paepae — Tue, 10 Aug 2010 22:23:41 +0000

[...] discussed the pros and cons of ad-blockers here and here coming up with the golden rule (quoting myself, sorry): Desperate for revenue? Then [...]

By: More on ad blockers … @ The Paepae

More on ad blockers … @ The Paepae — Sat, 12 Jun 2010 03:03:28 +0000

[...] Remember our earlier conversation about ad-supported sites suffering from increasing use of ad-blockers? [...]

By: Google ‘leaves’ China over censorship @ The Paepae

Google ‘leaves’ China over censorship @ The Paepae — Mon, 22 Mar 2010 20:34:13 +0000

[...] driven the free-thinkers at Google to submerge their outrage. (This is NOT a long term strategy, as we have discussed in relation to an example closer to [...]

By: The peasants are revolting @ The Paepae

The peasants are revolting @ The Paepae — Fri, 19 Mar 2010 20:05:00 +0000

[...] this?: Very recently, it seems, under threat and pressure from different advertisers/spruikers, or the [...]

By: Dedicated to my friends at PropertyTalk … @ The Paepae

Dedicated to my friends at PropertyTalk … @ The Paepae — Wed, 17 Mar 2010 21:48:27 +0000

[...] Remember who and what you’re fighting for: the readers, the community, your independence. [...]

By: Scoundrels @ The Paepae

Scoundrels @ The Paepae — Tue, 16 Mar 2010 17:18:50 +0000

[...] over the weekend a local property personality & spruiker did me the honour of comparing me to outspoken Australian … Neil Jenman. See earlier mention at bottom of this post.[...]

By: On the wall of honour … Fake Steve Jobs on Google @ The Paepae

On the wall of honour … Fake Steve Jobs on Google @ The Paepae — Sat, 13 Mar 2010 02:57:40 +0000

[...] well, um, yup. (And no, don’t worry: the big fat irony apropos my discussion about censorship earlier this week, is not lost on me.) As I have disclosed before I tend towards the totalitarian fascist, too [...]

By: Peter

Peter — Thu, 11 Mar 2010 04:52:56 +0000

I had a good chat with the owner of a very successful ad-supported blog/news/opinion site today. We discussed the ad-blocker issues and other matters — including the shallow ‘dirty tricks’ some sites play to try to maximise their page views/impressions vs clicks and ‘effectiveness’ — all with an eye on their rankings and perceived value to advertisers.

And he told me some tricks the advertisers try to use too! Let’s discuss that later.

It is a game with layers, for sure, but I get the impression he agrees with me that the reader comes first — has to come first … and the reader community should be king, not ‘monetizing’ the site … anything else will perish.